Thai singer and actor Mario Maurer is to be appointed as a promotional ambassador for Korean tourism by the Korea Tourism Organization.
The 23-year-old will make a four-day trip to the country along with four winners of a drawing competition named "Feel Korea with Mario" carried out by the Bangkok branch of the organization.
Mario's entire itinerary will be filmed and broadcast on the popular Thai entertainment TV program "Surivipa Show" next month.
Mario, who is of Thai and German descent, is one of Thailand's top celebrities. He became popular in Korea due in part to his physical resemblance to one of the country's leading movie stars and was dubbed "Thailand's Won Bin" when he visited Korea in 2009.
Meanwhile, the number of Thai tourists who came to Korea last year jumped 37 percent to set a new record of 260,000.
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